They may sing in a different language, but Korean boy band Super Junior — or SuJu — has proven that music really knows no boundaries. The 13-member group, which was formed in 2005, has been winning fans not only in Seoul, but the rest of the world with their distinct urban contemporary pop sound.
Of course, it helps that fans are swept away by the good-looking boys. The members sport stylish haircuts and wear stylish clothes, which compliment their well-choreographed, highly synchronized dance routines.

So despite the language barrier, SuJu’s members — Leeteuk, Heechul, Han Geng, Yesung, Kang-in, Shindong, Sungmin, Eunhyuk, Donghae, Siwonm, Ryeowook, Kibum and Kyuhyun — have fans screaming for more, wherever they perform.

In Shanghai, Bangkok, or Taipei, SuJu performs its K-pop hits in sold-out concerts. The group’s first Asian tour, dubbed Super Show, made ticket sales records in the venues where they performed.

When SuJu announced a tour in January 2008, over 120,000 fans in Seoul tried to buy the available 13,000 tickets online simultaneously, crashing the computer servers. As soon as the server were back in commission, all the tickets were reportedly sold out in just 18 minutes.

The first Super Show concert tour, which ran from February 2008 until March 2009, was said to be so successful that a follow-up Asian tour was announced only three months after the last show in South Korea.

Super Show 2 began another round of concerts in South Korea, China and Thailand. But due to the clamor of fans elsewhere in the region, organizers have expanded the tour to include concerts in Hong Kong, Malaysia and the Philippines.

News about the Philippine concert spread like wildfire in the social networking site Facebook and the micro-blog Web site Twitter as early as December. However, organizers officially confirmed SuJu’s April 10 concert at the Araneta Coliseum only in January.

As soon as local concert organizer, Pulp Entertainment, began selling “exclusive” tickets through Facebook in January, the most expensive “super VIP” tickets (which cost as much as P8,500) were snapped up in an instant.

As of Tuesday, tickets worth P7,920 for the “standing room only” area near the stage were also all sold out, together with the cheapest general admission tickets (P1,060), prompting organizers to speculate this early that the SuJu concert tomorrow night might break Araneta Coliseum box office records.

But even before the boys of SuJu performs their first song, Pulp Entertainment claimed that the concert will make history as the music event with the largest indoor stage ever built in the country.

The stage for the concert will use as many as 329 stage platforms — the previous record for the largest stage used 209 stage platforms.

Pulp Entertainment has taken almost a week to set up in the Araneta Coliseum, taking up virtually the entire “patron area” for the stage.

The producers assured that SuJu will have a full concert tomorrow night. “Unlike many international superstars who have come to the Philippines, Super Junior will not be holding out,” the concert organizer said in a statement. “The Super Junior Super Show 2 in Manila will run a minimum of three hours with the band performing over 30 songs with massive amounts of stage effects to boot.”

Because of this, Pulp Entertainment said Araneta Coliseum’s gates will open as early as 5 p.m. since the concert will start promptly at 7 p.m.

The group promises to perform all its hits in the concert, including “U,” “Don’t Don,” and “Sorry, Sorry.”

And contrary to rumors, SuJu’s official Web site assured that the members will perform all the songs in Manila live, and will not lip-sync in at least six of their production numbers as claimed by the band’s detractors.

CREDITS
Business World Weekender
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